It’s a well-known fact that the advertising of a new products
is pricey but 300,000 per car sold…really?
According to the German trade journal Advertising and sell,
BMW has invested around 16.6 million euros in 2014- just for the first half of
the year all on the i8!
There has been 55 of the i8’s sold which equates to 301,818
Euros per car sold! The i8 is still in prosecution although production remains
limited due to the volume constraints at the production factory. The number of
i8’s sold is still said to be on the increase and is expected to increase
dramatically in the next few months with the release in the US Market.
Written by Unknown
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