It is very rare when one can say BMW needs to catch up to someone in the automotive segment, but when it comes to the electric vehicles market, that statement might be valid. BMW is new at the EV game where companies like
On the other hand, BMW has not yet ventured in developing a luxury sedan powered only by electric motors, but it has still managed to put out the high-performer
On the other hand, Tesla Motors has yet to venture into the small city car electric vehicle product range, meaning the American automaker still relies mostly on the Model S for the time being.
Both automakers need a subtle transition into different market; Tesla, on one hand, needs to expand its product range accordingly, while BMW needs to improve the i3 in the next iteration and also deliver new electric vehicles to the masses.